As people, we are not composed of wholes. We are composed of fragments which align to create wholes occasionally. This alignment is serendipitous and cannot be willed consciously. Some people have all the fragments, but still are not whole. This ability of our mind to perceive completeness and incompleteness is explained by principles known as Principles of Gestalt. They are applicable to our mind as well as designed entities — so far they have been explored only in terms of their application to graphic design and information design. In this course we will understand the application of these principles as applied in the context of our mind or our self.
When we apply these principles to our mind, a few scenarios become evident and important.
1) Every experience creates an impression on us. This impression is in the form of fragments of threads in our mind. Whether we want to allow this thread to develop or we want to abort it — that is our choice. And we can exercise this choice when we are aware of this fragmentary thread having spawned in our mind in the first place. If we are not aware of this phenomenon happening then sooner or later we will observe that these threads have developed into positive or negative tendencies. If these tendencies do not sit well with our overall conscious objectives then we will have to figure how to free our mind from them. Pre-emptive awareness and action is easier than after-the-fact psychotherapy (performed either autonomously or with the help of an expert).
2) Fragments in the mind are interesting for one more reason — the less fragmented our mind, the more completely we can know ourselves. Now, it comes to the question of adventure. If we do not know what lurks inside us, we honestly cannot predict what the outcome of a particular experience will be. The mark of a seasoned individual is to be aware of his or her weaknesses as well as strengths. This will allow the individual to confidently deal with situations — knowing what the good and bad outcomes might be and what to do to avoid any outcome.
3) One of the applications of this kind of thought is marketing communication. Whom do we talk to? What do we assume and what do we know about whom we address? Why are customer personas so monolithic and flat? Can they be made more complex and more real — more evocative? In real life most people are confused and they try their best to mask it. In reality, this fundamental confusion need not be masked. We should be okay seeming fragmented and incomplete — in pursuit. Rather than faking a coherence.
Facilitated by Prayas Abhinav (other guest faculty like Malavika Rajnarayan will be joining our discussions on some days).
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